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Do we still need a business card?

Stephen Gage - Wednesday, March 28, 2012

With the new smart phones and digital media do we still need a business card?

The most important thing to realize with the use of modern digital communication is that it is often lacking the personality of the person you are communicating with and in turn difficulty in having your personality show through.

In a networking setting or meeting someone in business for the first time, are we really going to get to the point where we each bring out our smart phones and record the persons contact information? I don’t think so.

A business card shows the personality of that person the same way as the way they dress characterizes their personality.

After a networking event you may leave with a pile of business cards from people you have met. How do you remember which people you wanted to contact? You get back to your office and go through them and organize them into piles of priority. One thing for sure is that the quality business card always gets into the high priority pile.

You need a professionally designed business card. Nothing leaves a lasting first impression like a high quality business card.

How much should you spend on a set of business cards?

How much are you worth?

Let’s do the math:

A cheap set of 500 business cards is around $25. A cheaply designed business card may cost upwards of $20. That’s 9 cents a card.

A quality set of 500 business cards is around $80. A professionally designed business card may cost upwards of $40. That’s 24 cents a card.

If you are networking or going to meet someone for the first time and you want to make a good impression, what is that worth to you and your business? 9 cents? 24 cents? Depending on what kind of business you have and what product or service you are promoting, it would probably be a whole lot more.

Business cards are by far the cheapest form of representing yourself and your business. Spend the time and spend the extra money. You need to look good!

At GAGE, we make you look good. Best Printing in Barrie.